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It all started in 2002 when HG Design was founded.
The company was established by Henrik Gustavsson, driven by a strong passion for motocross, racing, and graphics. During his years as a rider, his interest in design, durability, and materials grew — leading him to create his own decals.
From the very beginning, HG Design stood for quality, precision, and a design style shaped by the demands of motocross.
Between 2002 and 2003, the business grew rapidly. The breakthrough came when Henrik secured his first sponsorship with KTM Red Bull Factory Team in Austria.
At the same time, HG Stickers was launched in 2004 — a brand focused on high-end decals, developed with specialized materials to withstand professional racing at the highest level.
HG Stickers was born out of HG Design — and quickly became a recognized name in the motocross world.
Between 2004 and 2011, HG Design, through the HG Stickers brand, established itself as a leading name in motocross.
During these years, decals were supplied to KTM’s factory MXGP team, resulting in:
26 World Championship titles.
The materials and construction set a new standard — giving HG Stickers a reputation as the original.
2015–2017 – Expansion to the USA and KTM Factory Racing
Following the success in Europe, the next step was taken.
Between 2015 and 2017, HG Design collaborated with KTM Red Bull Factory Team in the USA. During this period, superstar Ryan Dungey competed with decals from HG Stickers.
In 2018, a major milestone was reached:
HG Design, through HG Stickers, surpassed 60 World Championship titles.
A result of many years working alongside the world’s top riders and teams.
In 2019, the year after the milestone, the HG Stickers brand was sold for personal reasons.
For a period, the brand was operated under different ownership.
In 2026, Anthon Lövbom reacquired the HG Stickers brand.
This meant that HG Design once again owns its own brand — where everything originally began.
With this, the entire legacy is once again united — with full control over design, materials, and expression.
The original is back where it all started.
HG Design is the creative core behind HG Stickers — the place where ideas are born and where an iconic visual identity was created.
HG Stickers is the brand. HG Design is the origin.
Since 2026, everything is once again operated under the same ownership through Anthon Lövbom.
It is more than a name — it is an identity built on over 20 years of experience, innovation, and passion for the sport.
A new website is now being launched — a modern platform that highlights the history, vision, and future with a clearer and more exclusive expression.
It marks the beginning of a new chapter, where tradition meets new ideas and where the legacy continues to evolve.
HG Design stands firmly in its history — but looks forward.
Toward new expressions. New projects. New opportunities.
Born in 2005, Anthon Lövbom has grown up in the world of HG — in the workshop, at the races, and among prototypes.
He has followed the journey from the front row and has been a natural part of its development.
Today, he leads HG Design forward and is responsible for the HG Stickers brand — with a clear vision:
To carry the legacy forward and continue winning World Championships together with the best riders and teams in the world.
With the same passion as his father — but with new energy and new ideas — he is writing the next chapter in the history of HG Design.
HG Stickers is the result of HG Design’s work and philosophy:
Today, the brand is a natural part of HG Design.
With Anthon Lövbom at the helm, HG Design continues to build on the same foundation as always — supported by worldwide licenses for KTM, Husqvarna, and GASGAS.
Quality
Originality
Function
Innovation
Clarity in design
A legacy carried forward — and a vision that continues to grow.
Toward new projects, new collaborations, and new titles.
